The insurance industry is a highly competitive market, and to remain relevant and competitive, a modern, human-centered website is essential. To meet rising market demands and the requirements of the German Barrier-Free Accessibility Strengthening Act, Ergosign developed a new, efficient, and effective multi-site web presence for Neodigital.
Inclusive website relaunch for Neodigital
Ergosign delivers outstanding user experience for the insurance sector
BriefNeodigital focuses on accessibility in website relaunch
Insurance provider Neodigital commissioned Ergosign to relaunch its website with a focus on digital accessibility. The new site combines an information portal, an e-commerce solution, and a broker access into one central hub — for both customers and insurance brokers.
The goal: make insurance products easy to find, understand, and purchase — seamless, online and simple. Ergosign was responsible for concept, UX design, and technical implementation of the WordPress-based website. The design builds on the existing corporate identity, seamlessly translating it into the digital user experience.
ApproachUser-centered redesign with a focus on accessibility
At the start of the project, we analyzed Neodigital’s existing website to identify targeted opportunities for improvement — especially regarding accessibility, user guidance, and content structure. Based on user interviews, usability tests, and data-driven analysis, we evolved the existing design system consistently, while structural adjustments strengthened the digital brand identity and improved accessibility.
During the complete website relaunch, we visually referenced the original Look & Feel but carried out a comprehensive redesign that unites modern UX standards with the needs of diverse target audiences.
OutcomeCustomer-centered website relaunch for insurance: Flexible, accessible, and scalable
The new Neodigital web presence — realized in Saarland on a WordPress basis — impresses with its clear structure, accessible design, and consistent user experience across all digital touchpoints. The needs of the users are at the core: the platform was extensively tested with insurance customers and people with disabilities to ensure maximum accessibility.
Key results at a glance:
Accessible multi-site platform tailored to various target groups such as end customers and brokers.
Greater visibility for insurance products through optimized user guidance.
Flexible, scalable WordPress platform — expandable for future requirements.
Technical foundation for integrating additional tools and services.
Strengthened digital brand identity through a modern, accessible UX redesign.
The result is a digital insurance platform that not only meets today’s standards but also grows with Neodigital and its users — locally rooted, yet relevant for the entire DACH region.
QuoteTobias Emde, UX Designer bei Neodigital
“We were surprised by how confidently blind users navigated through our site during testing, and we’re pleased that the insights from these tests allow us to provide an optimal user experience.”
About the clientNeodigital Versicherung AG
Since 2017, Neodigital has pursued a clear goal: to radically simplify insurance. With a fully digitalized model, high automation, and daily cancellation rights, customers and partners benefit from maximum flexibility, fair pricing, and fast processes — all in real time.
