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Tailored DXP solutions for every digital ambition
Esther Barra Lead Communication Manager • Lead Communication Manager
18/07/2025 • 4 minutes reading time
Why a DXP is essential for building a stronger digital brand
A Digital Experience Platform (DXP) isn’t just for enterprise e-commerce anymore. Today, businesses of all sizes — from startups to public institutions — leverage DXP solutions to deliver consistent, user-focused digital experiences across all channels.
Modern DXPs combine powerful content management, personalization, and integration capabilities to help you meet user expectations at every digital touchpoint — from websites and mobile apps to self-service portals. Technologies like headless CMS, modular frontend architecture, and AI-driven personalization form the foundation for scalable, future-ready digital ecosystems.
DXP Starter Package – Fast track your digital brand presence
Big impact with a lean DXP solution: For MedTech startup SPECTO Medical, we created a high-quality landing page that brings cutting-edge medical scanning technologies to life through immersive AR, VR, and MR experiences. Built using Storyblok (a headless CMS), the site is fully SEO-optimized, fast-loading, and perfectly aligned with the expectations of the healthcare market.
DXP Scale Package – Efficient delivery of complex web infrastructures
Enterprise-grade websites with speed and consistency — For STADT UND LAND, a major real estate company, we delivered an accessible, high-performance website powered by Storyblok. Over 850 pages were migrated quickly and seamlessly, supported by editorial training and accessibility enhancements.
Key results:
2x increase in website traffic within 3 months of launch
Improved SEO performance via structured content and Core Web Vitals
Compliance with BFSG accessibility standards
Sustainable, scalable content operations
Rheinbahn, Düsseldorf’s public transport provider, set the standard for future-ready transit websites. Using Scrivito, we developed a flexible, low-maintenance platform with exceptional user experience.
Platform highlights:
MVP with seamless cross-channel UX
Fast, scalable development with Scrivito CMS
Design system for efficient content creation and cost savings
Centralized hub linking services like subscriptions and career portal
Tool-ready architecture for future integrations
Customer-centric features like digital travel planning and mobile ticketing
DXP Advanced Package – Scalable digital transformation for large organizations
Modular, accessible, and future-proof digital platforms — for Stadtwerke Düsseldorf, we delivered a modern web ecosystem that evolves with user needs. Migration from FirstSpirit to Storyblok was executed iteratively — without service interruptions.
Another standout is the digital relaunch of Yippie, a green energy provider. By leveraging Scrivito, we built a flexible content framework for Yippie that accelerates product launches and reinforces their sustainable brand message.
Highlights include:
Headless CMS with centralized API-first content management
Lightning-fast time-to-market for new services.
Unified digital experience across site and e-commerce
Curated eco-friendly product offerings
Customer perks like everyday deals and discounts
Personalized messaging to attract and convert new audiences
DXP Public Package – Purpose-built platforms for the public sector
In collaboration with the Thuringian Ministry for Labor, Social Affairs, Health, Women and Family (TMASGFF) and Gebit, we developed the Thüringer FamilienApp — a centralized mobile app that helps families find and access public services. Powered by Storyblok and fed by multiple data sources, it’s intuitive, inclusive, and WCAG-compliant.
Core features:
Native app built in Flutter (iOS and Android)
Smart filters and personalized content
Government-managed editorial workflow via Storyblok
Accessibility compliant with WCAG 2.0
Cloud-native infrastructure on AWS
Digital experiences that connect communities
Our award-winning FichtelApp shows what’s possible when smart regional development meets digital innovation. Created as part of the “Smart Fichtelgebirge” initiative, this native app bridges the gap between locals, tourists, and regional decision-makers.
Launching in public kiosk formats by late 2025, the app enhances both everyday life and tourism in the region.
Rich media integration: video, audio, AR, gamification
Live event radar and local highlights
In-app community tools and push notifications
Integrated local info: mobility options, biking routes, etc
The bottom line: Your digital transformation starts with the right DXP
A flexible DXP doesn’t just support your brand — it scales with it. Its modular set-up enables rapid deployment of digital offerings, helping you stay agile in a constantly evolving market. With built-in SEO optimizations and smart content delivery, your brand becomes more discoverable, engaging, and relevant.
Smart AI integrations also power up your strategy — from accessible design and content automation to personalized user experiences.
A DXP also boosts operational efficiency, improves editorial workflows, and ensures compliance with legal standards like the Accessibility Strengthening Act. Whether you’re a startup, mid-sized business, or public entity — your digital presence will be future-proof, user-focused, and fully aligned with your brand values.
Esther is Lead Communication Manager at Ergosign and has been part of the team since 2022. She combines her passion for social media with strategic communication – and with in-depth expert content: she regularly publishes insight articles and case studies on topics such as AI, DXP, and mobility.