The way users search for information, products, and services is undergoing a fundamental transformation. AI-powered answers in ChatGPT, Perplexity, and Google AI Overviews are gradually replacing traditional search engine results pages. To remain visible and be cited as a relevant source in AI-generated answers, brands need to start focusing on Generative Engine Optimization (GEO) now.
In this joint webinar hosted by Ergosign and OtterlyAI, we will explore how AI Search is changing the landscape and what matters most today. We will approach the topic from two perspectives: technical foundations and data-driven monitoring.
Ergosign will explain which platform architectures, data structures, and technical prerequisites help AI systems better crawl, understand, and interpret content. OtterlyAI will provide insights into how GEO works, share practical findings from its own experiments and customer projects, and demonstrate how brand visibility across AI search systems can be measured and systematically improved.
Introduction to GEO & AI Search
How generative AI selects, evaluates, and presents information—and what this means for your brand’s visibility.
The technical foundation
Which platform requirements, data standards, and interfaces are essential for AI Search.
Monitoring & Analytics with OtterlyAI
How to measure your visibility across AI search systems, establish benchmarks, and identify changes at an early stage.
Insights, best practices & roadmap
Findings from OtterlyAI’s GEO experiments and customer projects, along with practical strategies and actionable steps to increase visibility in AI Search across the DACH region (Germany, Austria, and Switzerland).
This webinar is aimed at digital decision-makers, marketing and SEO leaders, product owners, and technology decision-makers who want to adapt their platforms and content to the evolving AI Search landscape at an early stage and ensure their long-term visibility across AI-powered search systems.
Klaus-M. Schremser, Co-founder and CRO of OtterlyAI, brings 25 years of experience to the table. At OtterlyAI, he recognized early on the changes taking place in Google Search and the emergence of ChatGPT. New AI search systems require new analytics solutions. OtterlyAI is one of the leading AI Search monitoring and optimization platforms and regularly publishes studies and research findings on AI-powered search.
Tobias Zapp has been with Ergosign for over 16 years, supporting clients across a wide range of industries on complex projects. His focus is on advising companies on the human-centered and accessible digital transformation of their brands, as well as the implementation of AI-powered solutions and processes within the Digital Experience Platform (DXP) environment. He develops strategic initiatives and supports their end-to-end implementation.