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Reliable AI systems only emerge through design, technological understanding and data flow know-how.","7f7f3863-c029-4637-b34c-166a8dedda81",[1367,1519,1527,1584],{"_uid":1368,"intro":1369,"content":1391,"component":386},"9db552fe-b765-43ec-8d12-0aba783fa13f",[1370],{"cta":1371,"_uid":1372,"text":1373,"headline":1380,"component":320},[],"06efcc4e-a646-4319-8ac9-83d6bab26d90",{"type":17,"content":1374},[1375],{"type":20,"attrs":1376,"content":1377},{"textAlign":22},[1378],{"text":1379,"type":26},"Let’s be honest: we see too many \"AI buttons\" retrofitted to convey an impression of digital transformation. That is cosmetics, not strategy. ",{"type":17,"content":1381},[1382],{"type":20,"attrs":1383,"content":1384},{"textAlign":22},[1385,1387],{"text":1386,"type":26},"No more ",{"text":1388,"type":26,"marks":1389},"surface AI",[1390],{"type":317},[1392,1404,1422,1430,1471],{"id":41,"_uid":1393,"content":1394,"component":385},"26d25faa-7a10-4e96-9278-7d28d3c268f0",[1395],{"_uid":1396,"text":1397,"headline":41,"component":347},"35271ae2-2452-4ff0-8624-840fffb7c79c",{"type":17,"content":1398},[1399],{"type":20,"attrs":1400,"content":1401},{"textAlign":22},[1402],{"text":1403,"type":26},"Because automation can reduce routine work, the focus is shifting from detail optimization toward scaling and systems thinking. The task of design in 2026 is to transform complexity into clarity. It's not about designing individual features or buttons, but entire ecosystems where data, AI, and humans mesh seamlessly. The question is no longer \"Can we use AI here?\" but \"Can you translate this technology into AI in a way that gives us a real competitive advantage?\"",{"id":41,"_uid":1405,"content":1406,"component":385},"1cac0f52-8753-459b-8bae-e0eab92d5673",[1407],{"_uid":1408,"text":1409,"headline":1421,"component":347},"890ad742-fcd8-408a-8ef6-b25ef70fb249",{"type":17,"content":1410},[1411,1416],{"type":20,"attrs":1412,"content":1413},{"textAlign":22},[1414],{"text":1415,"type":26},"Many companies currently fear losing ground (FOMO), which increases the risk of operating expensive, generic solutions that nobody ends up using. A generic chatbot, for example, is rarely the right solution for specific problems. As operating costs for powerful models rise, no company can afford inefficient processes.",{"type":20,"attrs":1417,"content":1418},{"textAlign":22},[1419],{"text":1420,"type":26},"Employees don't want long conversations with an AI to complete a simple task; they want tools that provide targeted support. This is where design becomes an economic discipline and a strategy. Instead of \"hype features,\" tailored solutions are needed. An AI that knows your exact processes saves time and nerves. Differentiation today is no longer created by a colorful logo, but by operational superiority and optimal customer experiences.","Acceptance as an economic success factor",{"id":41,"_uid":1423,"size":1050,"asset":1424,"intro":1429,"video":41,"component":1098,"coloredBackground":45},"1e51a0f2-d0cb-4374-a738-5d2f6e20f756",{"id":1425,"alt":41,"name":41,"focus":41,"title":41,"source":41,"filename":1426,"copyright":41,"fieldtype":43,"meta_data":1427,"is_external_url":45},141353462010388,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002F8094be11b6\u002Fim_flow_computer.png",{"size":1428},"1016x671",[],{"id":41,"_uid":1431,"content":1432,"component":385},"8d2ece8a-9b2b-490b-8ba2-c2ff6c7300d0",[1433],{"_uid":1434,"text":1435,"headline":1470,"component":347},"b537058b-28c8-47d8-9846-4e02f2a267ab",{"type":17,"content":1436},[1437,1442,1465],{"type":20,"attrs":1438,"content":1439},{"textAlign":22},[1440],{"text":1441,"type":26},"Design today belongs in strategy as an equal partner to tech and business. Why? Because in an AI world, the interface (the screen) is shrinking, while the complexity behind it is growing.Design no longer just shapes screens, but the invisible decisions from which the customer experience emerges:",{"type":451,"content":1443},[1444,1451,1458],{"type":454,"content":1445},[1446],{"type":20,"attrs":1447,"content":1448},{"textAlign":22},[1449],{"text":1450,"type":26},"How does the AI explain its decision?",{"type":454,"content":1452},[1453],{"type":20,"attrs":1454,"content":1455},{"textAlign":22},[1456],{"text":1457,"type":26},"When does the AI only support, and when does it act autonomously?",{"type":454,"content":1459},[1460],{"type":20,"attrs":1461,"content":1462},{"textAlign":22},[1463],{"text":1464,"type":26},"How does an \"automatic response\" feel – helpful or patronizing?",{"type":20,"attrs":1466,"content":1467},{"textAlign":22},[1468],{"text":1469,"type":26},"These are not purely technical questions; they are questions of trust. Design ensures that the product remains understandable, interpretable, and consistent, even when complex logic is working in the background.","Designing the invisible",{"id":41,"_uid":1472,"content":1473,"component":385},"41f4ce5f-d85c-4f44-a262-587212db4581",[1474],{"_uid":1475,"text":1476,"headline":1518,"component":347},"fe47c845-228b-4eb8-9c0d-89ae821ad190",{"type":17,"content":1477},[1478,1483],{"type":20,"attrs":1479,"content":1480},{"textAlign":22},[1481],{"text":1482,"type":26},"In today's enterprise world, long presentations and colorful pictures no longer count. What counts are resilient foundations for decision-making. Therefore, the role of design is changing from assumptions to verifiable evidence – risk management through clarity:",{"type":451,"content":1484},[1485,1496,1507],{"type":454,"content":1486},[1487],{"type":20,"attrs":1488,"content":1489},{"textAlign":22},[1490,1494],{"text":1491,"type":26,"marks":1492},"Navigation instead of reinvention:",[1493],{"type":317},{"text":1495,"type":26}," We scan the market permanently and know which solutions and patterns already work.",{"type":454,"content":1497},[1498],{"type":20,"attrs":1499,"content":1500},{"textAlign":22},[1501,1505],{"text":1502,"type":26,"marks":1503},"Validation instead of hope:",[1504],{"type":317},{"text":1506,"type":26}," We make concepts tangible as prototypes immediately and test them before they are scaled.",{"type":454,"content":1508},[1509],{"type":20,"attrs":1510,"content":1511},{"textAlign":22},[1512,1516],{"text":1513,"type":26,"marks":1514},"Real market tests:",[1515],{"type":317},{"text":1517,"type":26}," Testing with real users creates insights that show early on whether a business case is viable.","Evidence instead of PowerPoints and assumptions",{"id":41,"_uid":1520,"size":1050,"asset":1521,"intro":1526,"video":41,"component":1098,"coloredBackground":45},"b7eb49db-cdaa-45f5-a25d-32d55f7ba368",{"id":1522,"alt":41,"name":41,"focus":41,"title":41,"source":41,"filename":1523,"copyright":41,"fieldtype":43,"meta_data":1524,"is_external_url":45},141353462022677,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002F201d91f6c8\u002Fim_flow_desk.png",{"size":1525},"1024x663",[],{"_uid":1528,"intro":1529,"content":1547,"component":386},"a2338062-04ea-4549-8e7f-dcc17b6fa2a1",[1530],{"cta":1531,"_uid":1532,"text":1533,"headline":1536,"component":320},[],"f547d472-41bb-459a-8f9f-1e77017d57da",{"type":17,"content":1534},[1535],{"type":20},{"type":17,"content":1537},[1538],{"type":20,"attrs":1539,"content":1540},{"textAlign":22},[1541,1545],{"text":1542,"type":26,"marks":1543},"Revolution",[1544],{"type":317},{"text":1546,"type":26}," not reform",[1548],{"id":41,"_uid":1549,"content":1550,"component":385},"dceddbeb-698c-4f57-b203-8453597918cd",[1551,1565,1579],{"_uid":1552,"text":1553,"headline":41,"component":347},"3f00a1d7-d17c-45ad-b5df-5895dad351ff",{"type":17,"content":1554},[1555,1560],{"type":20,"attrs":1556,"content":1557},{"textAlign":22},[1558],{"text":1559,"type":26},"It’s not about making existing solutions just 5% more efficient. That is reform. We are in the midst of a revolution, and generative AI opens up the possibility of reimagining products from the ground up. The crucial question, therefore, is not whether we optimize an existing interface, but whether we can find a new answer to the underlying problem.",{"type":20,"attrs":1561,"content":1562},{"textAlign":22},[1563],{"text":1564,"type":26},"This requires designers with courage, vision, and foresight. AI provides logic and speed; design creates emotion, meaning, and experience. By 2026, seamless functionality is merely a prerequisite. To stand out from the competition, it is no longer enough. Design must deliver the \"WOW\" factor—not through technical gimmicks, but through a sense of magic in the user experience. A product that anticipates my needs and brings me joy is the one that wins. We must once again charge technology with delight.",{"_uid":1566,"text":1567,"headline":1578,"component":347},"6881ccce-d29b-4bc2-8cc1-f2b90d36403b",{"type":17,"content":1568},[1569],{"type":20,"attrs":1570,"content":1571},{"textAlign":22},[1572],{"text":1573,"type":26,"marks":1574},"Reliable AI systems only emerge through the interplay of design, technological understanding, and know-how about data flows. Those who know the capabilities and limits of models create trust instead of false promises. Our very own AI compass helps with this.",[1575],{"type":336,"attrs":1576},{"color":1577},"#000000","Understanding technology is no longer optional",{"_uid":1580,"link":1581,"label":1583,"component":175,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"8774877f-b08b-4c44-85c1-8bf114fa348a",{"id":289,"url":41,"linktype":36,"fieldtype":66,"cached_url":1582,"prep":68},"\u002Fen\u002Finsights\u002Fblog\u002FKi-Kompass\u002F","Learn more about our AI-Compass",{"_uid":1585,"text":1586,"author":1599,"button":1600,"component":1116,"authorInfo":1601,"authorImage":1602,"authorLocation":1607},"2ee3e78c-77e7-4212-ba2f-426fc7e310d4",{"type":17,"content":1587},[1588],{"type":20,"attrs":1589,"content":1590},{"textAlign":22},[1591,1593,1597],{"text":1592,"type":26},"Design in 2026 means making the possible visible. Making the complex understandable. Making the important felt. 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The decisive question is: Does your design harness this current and help your organization not just stay afloat, but navigate its own course?","Alyona Morozava",[],"UX Designer",{"id":1603,"alt":1604,"name":41,"focus":41,"title":41,"source":519,"filename":1605,"copyright":519,"fieldtype":43,"meta_data":1606,"is_external_url":45},11748308,"Alyona Morozova","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F500x500\u002Fca2d937b47\u002Falyona-morozova.jpg",{},"Ergosign München",[1609],{"_uid":1610,"media":1611,"headline":1615,"component":642},"38cd4756-b7a6-4237-8fab-72bb0209e6e7",{"id":1612,"alt":41,"name":41,"focus":41,"title":41,"source":41,"filename":1613,"copyright":41,"fieldtype":43,"meta_data":1614,"is_external_url":45},141352590172600,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002Fb88aa792de\u002Fim_flow_header.png",{},{"type":17,"content":1616},[1617],{"type":20,"attrs":1618,"content":1619},{"textAlign":22},[1620,1624],{"text":1621,"type":26,"marks":1622},"In flow with AI",[1623],{"type":317},{"text":1625,"type":26},": What role will design play in 2026?",[1285,644],[646,1253,1251],[1629,649],"7cd3aa22-4087-4588-b65f-aa4842e631c1",[],[1632],{"id":41,"_uid":1633,"content":1634,"headline":1649,"component":1280},"85c52f9e-0fbc-4d46-be0e-bdc62c978a86",[1635],{"_uid":1636,"text":1637,"headline":41,"component":347},"8109d3c0-baa7-40fc-b765-fcaac98e10e9",{"type":17,"content":1638},[1639,1644],{"type":20,"attrs":1640,"content":1641},{"textAlign":22},[1642],{"text":1643,"type":26},"By 2026, generative AI is no longer a promise of the future but an operational reality. AI-supported workflows and assistance systems are productively in use as a standard in many places – whether in service, sales, operations, or HR. Companies have established governance structures, clarified responsibilities, and integrated AI as a manageable investment.",{"type":20,"attrs":1645,"content":1646},{"textAlign":22},[1647],{"text":1648,"type":26},"However, a significant gap is opening: some are redesigning the future of their business models, while others use AI merely as a decorative gadget. This difference will be visible to everyone by 2026, as users are no longer impressed by the mere \"Wow, it talks!\" effect. They don't want a show; they want reliability: it simply has to work.",{"type":17,"content":1650},[1651],{"type":20,"attrs":1652},{"textAlign":22},{"id":1612,"alt":41,"name":41,"focus":41,"title":41,"source":41,"filename":1613,"copyright":41,"fieldtype":43,"meta_data":1654,"is_external_url":45},{},"6","In Flow With AI: What Role Will Design Play in 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ai business transformation 2026",[],"im-flow-mit-ki","en\u002Fwebsite-2026\u002Finsights\u002Fblog\u002Fin-flow-with-ai",-450,[],"05897ffb-05be-4cc7-b276-976a747c8807","2026-03-26T10:36:37.607Z","im-flow-mit-ki\u002F",[],"website-2026\u002Finsights\u002Fblog\u002Fim-flow-mit-ki",[1697,1699],{"path":1698,"name":1621,"lang":811,"published":68},"website-2026\u002Finsights\u002Fblog\u002Fin-flow-with-ai",{"path":1695,"name":22,"lang":819,"published":22},{"_uid":1701,"label":1702,"links":1703,"teaser":1726,"columns":820,"component":821},"7d17b08e-b5de-4e98-bbdf-6be97f8284fe","About us",[1704,1709,1714],{"_uid":1705,"link":1706,"label":119,"component":228,"description":1708},"a450a0eb-ca7b-48ed-a9da-8ce02a6be901",{"id":110,"url":41,"linktype":36,"fieldtype":66,"cached_url":111,"prep":68,"story":1707},{"name":113,"id":114,"uuid":110,"slug":115,"url":116,"translated_name":117,"full_slug":118,"_stopResolving":68},"Professional excellence, interdisciplinary teams, and an open culture of innovation.",{"_uid":1710,"link":1711,"label":132,"component":228,"description":1713},"afe5ba7d-783f-45f7-ba46-afed907261df",{"id":123,"url":41,"linktype":36,"fieldtype":66,"cached_url":124,"prep":68,"story":1712},{"name":126,"id":127,"uuid":123,"slug":128,"url":129,"translated_name":130,"full_slug":131,"_stopResolving":68},"Apply now: Open positions, benefits, and career development opportunities.",{"_uid":1715,"link":1716,"label":1720,"component":228,"description":1725},"1b479dfb-6f7f-4299-bcdc-600664846f87",{"id":1717,"url":41,"linktype":36,"fieldtype":66,"cached_url":1718,"prep":68,"story":1719},"a213bf37-663a-48f3-9127-30a8632cbea3","\u002Fen\u002Fueber-uns\u002Fpartner\u002F",{"name":1720,"id":1721,"uuid":1717,"slug":1722,"url":1723,"full_slug":1724,"_stopResolving":68},"Partner",153111142887511,"partner","partner\u002F","en\u002Fwebsite-2026\u002Fabout-us\u002Fpartner","Our network of leading technology and service partners for holistic and scalable digital 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value emerges through UX, technology, and legal frameworks.","7f11f361-ec85-45c8-8e32-460d937f1e2f",[1739,1766,1775,1841,1885,1958,1967],{"id":41,"_uid":1740,"content":1741,"headline":1755,"component":1280},"ef15ae17-aa86-4cdf-821a-1865cdc54535",[1742],{"_uid":1743,"text":1744,"headline":41,"component":347},"38e144c6-4577-4f66-80fe-c560a332291f",{"type":17,"content":1745},[1746],{"type":20,"attrs":1747,"content":1748},{"textAlign":22},[1749,1751,1753],{"text":1750,"type":26},"From AI demos to real products: the masterclass showed why many companies remain stuck in the so-called “productivity paradox” — AI looks impressive in demos but often fails in everyday use, for example due to poor user experience, unwanted hallucinations, or legal uncertainties.",{"type":1752},"hard_break",{"text":1754,"type":26},"Together we, Ergosign and SKW Schwarz, used practical, real-world examples to demonstrate how AI can be successfully and legally integrated into products. One key takeaway: real value only emerges when user experience, technology, and legal frameworks such as the AI Act and the General Data Protection Regulation work hand in hand. Ergosign also introduced proven approaches such as the “AI Delegation Matrix” and “GenAI Ops,” showing how legal requirements can be embedded into product development from the very beginning — enabling AI projects that solve real problems while remaining fully compliant.",{"type":17,"content":1756},[1757],{"type":20,"attrs":1758,"content":1759},{"textAlign":22},[1760,1764],{"text":1761,"type":26,"marks":1762},"Highlights",[1763],{"type":317},{"text":1765,"type":26}," from Our Masterclass",{"id":41,"_uid":1767,"size":1768,"asset":1769,"intro":1774,"video":41,"autoplay":45,"component":1098,"showBorder":45,"coloredBackground":45},"5661c373-4de8-4bb5-8e3c-9c3590d5d602","narrow",{"id":1770,"alt":1771,"name":41,"focus":41,"title":41,"source":519,"filename":1772,"copyright":519,"fieldtype":43,"meta_data":1773,"is_external_url":45},173955920593931,"Konferenzraum bei der OMR 2026 mit Publikum und dekorativen Wänden. Zwei Personen auf der Bühne halten einen Vortrag zum Thema \"Beyond the Hype\" über KI.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F2048x1536\u002F0bf88b9034\u002Fpublikum1.jpg",{"alt":1771,"size":970,"title":41,"source":519,"copyright":519},[],{"_uid":1776,"intro":1777,"content":1814,"component":386},"31141e47-21f1-4614-9df4-8398dc1f324a",[1778],{"cta":1779,"_uid":1786,"text":1787,"headline":1803,"component":320},[1780],{"_uid":1781,"link":1782,"label":1785,"component":175,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"1e53d86d-5223-43cc-ad76-80d189e14d69",{"id":41,"url":1783,"target":1784,"linktype":740,"fieldtype":66,"cached_url":1783},"#contact","_blank","Get the slides","eb898ea9-902d-4abb-8c20-52b7fb7254a0",{"type":17,"content":1788},[1789,1794],{"type":20,"attrs":1790,"content":1791},{"textAlign":22},[1792],{"text":1793,"type":26},"Would you like to receive the full content behind these key takeaways? The presentation slides will be automatically sent via email to all participants of the masterclass.",{"type":20,"attrs":1795,"content":1796},{"textAlign":22},[1797,1801],{"text":1798,"type":26,"marks":1799},"If you weren’t able to attend OMR Festival 2026 live, you can request the materials via our contact form ",[1800],{"type":317},{"text":1802,"type":26},"— we’ll then send them to you by email.",{"type":17,"content":1804},[1805],{"type":20,"attrs":1806,"content":1807},{"textAlign":22},[1808,1810],{"text":1809,"type":26},"Your Masterclass ",{"text":1811,"type":26,"marks":1812},"Key Takeaways",[1813],{"type":317},[1815,1828],{"id":41,"_uid":1816,"content":1817,"component":385},"44b2bb60-a4de-4afd-b4a2-9a66fe31c023",[1818],{"_uid":1819,"text":1820,"headline":1827,"component":347},"a6ad4776-dc9a-4877-a24f-72edbeba170a",{"type":17,"content":1821},[1822],{"type":20,"attrs":1823,"content":1824},{"textAlign":22},[1825],{"text":1826,"type":26},"Productivity is not created by the tool alone, but by a clearly defined process. 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Zur Case Study!","49403340-2e6b-4436-b5f5-554414fd6f13",[3309,3355,3402,3410,3483,3597,3633],{"_uid":3310,"intro":3311,"content":3330,"component":386},"b224429a-fb45-4037-b07d-36ce303ec9af",[3312],{"cta":3313,"_uid":3314,"text":3315,"headline":3319,"component":320},[],"6c89a82e-1b36-4df3-a2e3-f29c8797ef7a",{"type":17,"content":3316},[3317],{"type":20,"attrs":3318},{"textAlign":22},{"type":17,"content":3320},[3321],{"type":20,"attrs":3322,"content":3323},{"textAlign":22},[3324,3328],{"text":3325,"type":26,"marks":3326},"Sense of belonging",[3327],{"type":317},{"text":3329,"type":26}," thanks to the FichtelApp",[3331],{"id":41,"_uid":3332,"content":3333,"component":385},"0655007c-8c4d-4ce8-b51e-d9f5d9bda735",[3334,3348],{"_uid":3335,"text":3336,"headline":41,"component":347},"5b2763c7-dc89-49b2-a272-169d1af6764f",{"type":17,"content":3337},[3338,3343],{"type":20,"attrs":3339,"content":3340},{"textAlign":22},[3341],{"text":3342,"type":26},"The district of Wunsiedel did not want a digital showcase, but a real tool for locals as well as for tourists. One that provides tailor-made content along the entire user journey — from travel planning to the on-site experience to returning home. And one that actively strengthens the local economy by connecting tourists with the entire region, not just its highlights.",{"type":20,"attrs":3344,"content":3345},{"textAlign":22},[3346],{"text":3347,"type":26},"The real challenge: to bundle an enormous portfolio of tourist data, editorial content, events, and community offerings in such a way that the app remains intuitively usable for all target groups.",{"_uid":3349,"media":3350,"headline":41,"component":355,"aspectRatio":356,"preserveAspectRatio":45},"c86e4405-38d4-44a2-b159-0e7ba663b2d4",{"id":3351,"alt":3352,"name":41,"focus":41,"title":41,"source":41,"filename":3353,"copyright":519,"fieldtype":43,"meta_data":3354,"is_external_url":45},188768793676181,"Mehrere Smartphone-Bildschirme zeigen eine Wander-App mit Toureninformationen, Offline-Modus und Willkommensseite.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F5302fb3c7d\u002Ffichtel-app-screens.jpg",{"alt":3352,"size":970,"title":41,"source":41,"copyright":519},{"_uid":3356,"intro":3357,"content":3376,"component":386},"a84120b1-b559-4607-bb64-a254c6805fa1",[3358],{"cta":3359,"_uid":3360,"text":3361,"headline":3365,"component":320},[],"6e955ea0-396e-4967-8f2e-c4553f61783b",{"type":17,"content":3362},[3363],{"type":20,"attrs":3364},{"textAlign":22},{"type":17,"content":3366},[3367],{"type":20,"attrs":3368,"content":3369},{"textAlign":22},[3370,3374],{"text":3371,"type":26,"marks":3372},"Collaboration",[3373],{"type":317},{"text":3375,"type":26}," as true partners",[3377],{"id":41,"_uid":3378,"content":3379,"component":385},"350c8a88-2e50-45cb-88f1-ed9dc2fb7e65",[3380],{"_uid":3381,"text":3382,"headline":1015,"component":347},"af23afe6-91e1-4217-9d89-815da619da74",{"type":17,"content":3383},[3384,3394],{"type":20,"attrs":3385,"content":3386},{"textAlign":22},[3387,3389],{"text":3388,"type":26},"The FichtelApp is not a closed project, but an example of what emerges when all stakeholders truly collaborate. Regular workshops with methods like \"How Might We?\", the 6-3-5 method, and Problem Statement Maps help to think through new features together before they are built. We are not working FOR the district — we are working WITH them.",{"text":3390,"type":26,"marks":3391}," ",[3392],{"type":336,"attrs":3393},{"color":1577},{"type":20,"attrs":3395,"content":3396},{"textAlign":22},[3397],{"text":3398,"type":26,"marks":3399},"Sprint meetings and collaboration with the customer and, of course, real users via Miro and Figma led to an app that stands out not least because of the illustrations and animations. The FichtelApp relies on intuitive operation, clear structure, and understandable interaction possibilities. Additionally, the app and the terminal have an accessibility mode, which allows even easier and more barrier-free operation, thus making the Fichtelgebirge accessible to everyone. ",[3400],{"type":336,"attrs":3401},{"color":1577},{"id":41,"_uid":3403,"size":1050,"asset":3404,"intro":3409,"video":41,"autoplay":45,"component":1098,"showBorder":45,"coloredBackground":45},"1a00701f-6745-4a42-a07d-74173734aac5",{"id":3405,"alt":3406,"name":41,"focus":41,"title":41,"source":41,"filename":3407,"copyright":41,"fieldtype":43,"meta_data":3408,"is_external_url":45},192663920861126,"Drei Smartphones schweben nebeneinander, zeigen eine Outdoor-App mit Mountainbiketouren und farbigen Karten auf dunkelgrünem Hintergrund.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F6f79f54db0\u002Ffichtel-darkmode.jpg",{"alt":3406,"title":41,"source":41,"copyright":41},[],{"_uid":3411,"intro":3412,"content":3430,"component":386},"03f2ed62-42c9-4d08-afa9-41ab5ba312fc",[3413],{"cta":3414,"_uid":3415,"text":3416,"headline":3420,"component":320},[],"e2018c73-9922-47f6-9d0a-f5cd5a771d97",{"type":17,"content":3417},[3418],{"type":20,"attrs":3419},{"textAlign":22},{"type":17,"content":3421},[3422],{"type":20,"attrs":3423,"content":3424},{"textAlign":22},[3425,3426],{"text":403,"type":26},{"text":3427,"type":26,"marks":3428},"considered ecosystem",[3429],{"type":317},[3431],{"id":41,"_uid":3432,"content":3433,"component":385},"85272d4c-25c5-4439-92e0-c206e0a5edaa",[3434],{"_uid":3435,"text":3436,"headline":3482,"component":347},"b9701576-4bdd-4962-8f32-ae3fa8ec3378",{"type":17,"content":3437},[3438,3459,3480],{"type":20,"attrs":3439,"content":3440},{"textAlign":22},[3441,3443,3457],{"text":3442,"type":26},"The technical basis of the app is structured so that content from different sources can converge and be meaningfully displayed. ",{"text":3444,"type":26,"marks":3445},"Flutter",[3446],{"type":31,"attrs":3447},{"href":3448,"uuid":3449,"anchor":22,"target":35,"linktype":36,"story":3450},"\u002Fservices\u002Fdevelopment\u002Fmobile-development\u002F","a8de4bf6-6df4-4c41-97b2-216393ecd1ea",{"name":3451,"id":3452,"uuid":3449,"slug":3453,"url":3454,"translated_name":3455,"full_slug":3456,"_stopResolving":68},"Mobile Development",119126491912292,"mobile-development","mobile-development\u002F","mobile development","en\u002Fwebsite-2026\u002Fservices\u002Fdevelopment\u002Fmobile-development",{"text":3458,"type":26}," provides the cross-platform framework of the app, allowing native applications for iOS and Android with a single codebase. This means shorter development cycles, fewer sources of error, and early demos for the customer.",{"type":20,"attrs":3460,"content":3461},{"textAlign":22},[3462,3464,3478],{"text":3463,"type":26},"The editorial backbone is formed by the ",{"text":3465,"type":26,"marks":3466},"CMS Strapi,",[3467],{"type":31,"attrs":3468},{"href":3469,"uuid":3470,"anchor":22,"target":35,"linktype":36,"story":3471},"\u002Fen\u002Finsights\u002Fblog\u002Fstrapi-fuer-den-public-sector","b972d8a6-d38d-48a7-ab68-ee3a5cf71e39",{"name":3472,"id":3473,"uuid":3470,"slug":3474,"url":3475,"translated_name":3476,"full_slug":3477,"_stopResolving":68},"Strapi für den Public Sector",121564504573914,"strapi-fuer-den-public-sector","website-2026\u002Finsights\u002Fblog\u002Fstrapi-fuer-den-public-sector","Strapi for the Public Sector","en\u002Fwebsite-2026\u002Finsights\u002Fblog\u002Fstrapi-for-the-public-sector",{"text":3479,"type":26}," through which articles are created, content is curated, and POI are directly played. Additionally, data from the Social Knowledge Graph (the central database for tourist information in the Fichtelgebirge) flows into the app for events, tours, and sights. This creates current content - without double editorial effort. Integrations with VGN and Radelland Bayern additionally enable navigation to the next POI, by public transport or bicycle.",{"type":20,"attrs":3481},{"textAlign":22},"Custom-built tech stack",{"_uid":3484,"intro":3485,"content":3504,"component":386},"96f26041-2df4-46f0-99e0-112a83950dbb",[3486],{"cta":3487,"_uid":3488,"text":3489,"headline":3493,"component":320},[],"d0ffd51f-bdbf-429b-9702-0cfba68e1cd7",{"type":17,"content":3490},[3491],{"type":20,"attrs":3492},{"textAlign":22},{"type":17,"content":3494},[3495],{"type":20,"attrs":3496,"content":3497},{"textAlign":22},[3498,3500],{"text":3499,"type":26},"Covering the full ",{"text":3501,"type":26,"marks":3502},"user journey",[3503],{"type":317},[3505,3521,3540,3584],{"id":41,"_uid":3506,"content":3507,"component":385},"0b0b9d4c-315b-4d01-b13f-aa7d484d7cd3",[3508],{"_uid":3509,"text":3510,"headline":3520,"component":347},"f6022835-147f-4eb2-9e3b-3933e9667915",{"type":17,"content":3511},[3512],{"type":20,"attrs":3513,"content":3514},{"textAlign":22},[3515],{"text":3516,"type":26,"marks":3517},"The Fichtel community connects makers with the region: In the idea factory, projects can be shared and like-minded people can be found in the Fichtel meeting place. The Fichtel info gathers what counts in everyday life — emergency pharmacies, schools, offices, family offers. The new bulletin board allows you to upload your own content without going through the editorial team. Gamification elements in the highlight radar further motivate you to rediscover your own region and specifically strengthen the local economy. Those who always want to stay up-to-date use push notifications for news, hazard alerts, and community content.",[3518],{"type":336,"attrs":3519},{"color":1577},"For locals",{"id":41,"_uid":3522,"content":3523,"component":385},"4c22e8e7-90a2-4bc1-90f0-f391ef0f958e",[3524,3534],{"_uid":3525,"text":3526,"headline":3533,"component":347},"f2da27ec-b950-4b1b-9007-1599b3a0cc1b",{"type":17,"content":3527},[3528],{"type":20,"attrs":3529,"content":3530},{"textAlign":22},[3531],{"text":3532,"type":26},"The Highlight Radar is the core of the app: an interactive map with events, tours, restaurants, and sights — filterable, with a split-screen view, and designed to make decisions easy. However, over 3,000 points of interest and around 500 daily available events pose a unique challenge: Where do you start? Since summer 2026, there has been a feature that solves precisely this problem: the Day Planner. Based on a few inputs, it generates a complete plan in seconds, tailored to interests, travel readiness, weather, and time of day. If an entry is removed, the system automatically suggests suitable alternatives.","For tourists",{"_uid":3535,"link":3536,"label":3539,"component":175,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"8a7d015e-27fc-4cd6-9da2-ba9c27c9f9d2",{"id":3537,"url":41,"linktype":36,"fieldtype":66,"cached_url":3538,"prep":68},"f577ccbf-7a53-453d-b8f0-af1b7d940ffa","\u002Fen\u002Fprojekte\u002Ffichtelapp-tagesplaner\u002F","Learn more about the planer",{"id":41,"_uid":3541,"content":3542,"component":385},"9ac3f0c5-bcbf-4ede-9a9a-777ff07c1c9d",[3543,3565,3572],{"_uid":3544,"text":3545,"headline":3564,"component":347},"1ee7a38d-7591-4c16-a287-85437849d28a",{"type":17,"content":3546},[3547,3557,3562],{"type":20,"attrs":3548,"content":3549},{"textAlign":22},[3550,3555],{"text":3551,"type":26,"marks":3552},"The district of Wunsiedel has established a humorous figure for the Fichtelgebirge with Thomas Zeitler as 'Werner,' and it certainly couldn't be missing in the app. ",[3553],{"type":336,"attrs":3554},{"color":1577},{"text":3556,"type":26},"However, the digital Werner in the app is not a static figure. Using Rive, animations with smooth transitions and natural movements were developed, making Werner a real companion through the app. Werner has now also made the leap to the big screen. The app can be found on 8 digital FichtelSteles at public places in the district of Wunsiedel. There, Werner interactively guides through the menu. An anchor point for everyone who is not yet quite confident with digital touchpoints.",{"type":20,"attrs":3558,"content":3559},{"textAlign":22},[3560],{"text":3561,"type":26},"Since the beginning of 2024, he has been joined by Kristina: female support for Werner and the makers of the region.",{"type":20,"attrs":3563},{"textAlign":22},"Werner, Kristina and the digital kiosks",{"_uid":3566,"media":3567,"video":41,"autoplay":45,"headline":41,"component":355,"showBorder":45,"aspectRatio":356,"preserveAspectRatio":45},"cba5ec98-65c9-43e6-be67-515859578435",{"id":3568,"alt":3569,"name":41,"focus":41,"title":41,"source":41,"filename":3570,"copyright":519,"fieldtype":43,"meta_data":3571,"is_external_url":45},194032262631863,"Smartphone-Screens zeigen eine Outdoor-App mit Karten, Veranstaltungen und Naturfotos. Logo \"freiraum\" unten rechts.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F7074x3980\u002Fe116a5c703\u002Fcs_fichtel_slide1.jpg",{"alt":3569,"title":41,"source":41,"copyright":519},{"_uid":3573,"link":3574,"label":3583,"component":175,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"762c44f4-7352-4925-aa15-697fe1b2be1a",{"id":3575,"url":41,"linktype":36,"fieldtype":66,"cached_url":3576,"prep":68,"story":3577},"8181cfb7-dd7f-4bf3-82ed-6a298c2418df","\u002Fen\u002Finsights\u002Fblog\u002Ffichtelapp-meets-rive\u002F",{"name":3578,"id":3579,"uuid":3575,"slug":3580,"url":3581,"full_slug":3582,"_stopResolving":68},"FichtelApp meets Rive",126062125608223,"fichtelapp-meets-rive","fichtelapp-meets-rive\u002F","en\u002Fwebsite-2026\u002Finsights\u002Fblog\u002Ffichtelapp-meets-rive","Read more about Rive and interaction design for the FichtelApp",{"id":41,"_uid":3585,"content":3586,"component":385},"9b4f450c-57de-4742-884a-be8c15a01530",[3587],{"_uid":3588,"text":3589,"headline":3596,"component":347},"73ae01c7-7437-4ae9-a7a3-26d3c930456b",{"type":17,"content":3590},[3591],{"type":20,"attrs":3592,"content":3593},{"textAlign":22},[3594],{"text":3595,"type":26},"While the federal funding expires in June 2026, the district of Wunsiedel will subsequently cooperate with the tourism center of the Fichtelgebirge. The data basis, reach, and requirements continue to grow steadily, and the FichtelApp will be expanded to 40 instead of the previous 17 municipalities. In order not only to manage tourism on site, but also to actively shape it, solutions are already being developed today to measure the utilization of mountain bike trails and parking spaces in real time and to specifically point tourists to alternatives. These functions are also intended to be integrated into the app in the long term. ","What's next?",{"_uid":3598,"intro":3599,"content":3619,"component":386},"a3abe693-9914-4319-8b56-fe83240ce0b1",[3600],{"cta":3601,"_uid":3607,"text":3608,"headline":3612,"component":320},[3602],{"_uid":3603,"link":3604,"label":3606,"component":175},"9f2e670a-fec2-48e9-baf4-fcfe7c734d62",{"id":41,"url":3605,"target":1784,"linktype":740,"fieldtype":66,"cached_url":3605},"https:\u002F\u002Fwww.landkreis-wunsiedel.de\u002F#","Learn more about the Fichtelgebrieg","3bd53266-ab41-4d45-93e3-89d1c713b353",{"type":17,"content":3609},[3610],{"type":20,"attrs":3611},{"textAlign":22},{"type":17,"content":3613},[3614],{"type":20,"attrs":3615,"content":3616},{"textAlign":22},[3617],{"text":3618,"type":26},"Landkreis Wunsiedel i. Fichtelgebirge",[3620],{"id":41,"_uid":3621,"content":3622,"component":385},"247f1896-5875-401c-a6b8-6256242a5c93",[3623],{"_uid":3624,"text":3625,"headline":3632,"component":347},"9a8cd8c8-bc25-4f1b-977c-3b13e045f704",{"type":17,"content":3626},[3627],{"type":20,"attrs":3628,"content":3629},{"textAlign":22},[3630],{"text":3631,"type":26},"The district of Wunsiedel aims to enhance the quality of life, living, and work in the region and position the Fichtelgebirge as an attractive place for professionals, families, and tourists. With \"Space for Doers\" (\"Freiraum für Macher\") and the qualification as a Smart City model region, it has proven: Digital innovation and regional identity are not opposites — they inspire each other.","About our client",{"id":41,"_uid":3634,"size":1050,"asset":3635,"intro":3640,"video":41,"autoplay":45,"component":1098,"showBorder":45,"coloredBackground":45},"807c47bd-94b3-4a76-ae51-49ccc7a80a04",{"id":3636,"alt":3637,"name":41,"focus":41,"title":41,"source":41,"filename":3638,"copyright":519,"fieldtype":43,"meta_data":3639,"is_external_url":45},188768793754006,"Illustration von zwei springenden Personen und einem Huhn, umgeben von Konfetti. Logos für Red Dot und German Design Awards schweben über ihnen.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F33a4c2471a\u002Ffichtel-awards.jpg",{"alt":3637,"size":970,"title":41,"source":41,"copyright":519},[],[3642],{"_uid":3643,"media":3644,"headline":3649,"component":642},"5d23f809-5bff-4112-b33a-e7ec7adc1aeb",{"id":3645,"alt":3646,"name":41,"focus":41,"title":41,"source":41,"filename":3647,"copyright":519,"fieldtype":43,"meta_data":3648,"is_external_url":45},188768793676180,"Person hält ein Smartphone mit einer Wander-App in der Hand, während sie im Wald sitzt.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F1171cb84e2\u002Ffichtel-app-header.jpg",{"alt":3646,"size":970,"title":41,"source":41,"copyright":519},{"type":17,"content":3650},[3651],{"type":20,"attrs":3652,"content":3653},{"textAlign":22},[3654,3658],{"text":3655,"type":26,"marks":3656},"FichtelApp",[3657],{"type":317},{"text":3659,"type":26}," — Your digital companion for the Fichtelgebirge",{"id":3661,"alt":3662,"name":41,"focus":41,"title":41,"source":41,"filename":3663,"copyright":41,"fieldtype":43,"meta_data":3664,"is_external_url":45},134319837549028,"Logo Landkreis Wunsiedel i. 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